What you study
Consumer behaviour, market research, brand management, digital and performance marketing, content, analytics and marketing law. Technology-oriented programmes include web analytics, CRM and marketing automation.
Programmes taught in English
| Programme | University | Degree | Duration | Tuition per year |
|---|---|---|---|---|
| Communication and Digital Marketing | MRU | Bachelor's | 3 years | ₹3.5 lakh €3,250 |
| Global Business and Modern Marketing | MRU | Bachelor's | 3 years | ₹3.5 lakh €3,250 |
| Global Marketing | VU | Bachelor's | 3.5 years | ₹3.9 lakh €3,660 |
| Business Management and Marketing | ISM | Bachelor's | 3.5 years | ₹4.4 lakh €4,165 |
| Marketing Technologies | VU | Bachelor's | 3.5 years | ₹5.3 lakh €5,000 |
| Sales and Marketing | Kauno kolegija | Professional bachelor's | 3 years | ₹2.9 lakh €2,750 |
| International Marketing and Management | ISM | Master's | 2 years | ₹3.4 lakh €3,225 |
| Business Management and Marketing | Vilnius Business College | Professional bachelor's | 3 years | ₹4 lakh €3,800 |
| Marketing and Advertising | SMK | Professional bachelor's | 3 years | ₹4 lakh €3,800 |
| Marketing and International Commerce | VMU | Master's | 2 years | ₹5.3 lakh €5,000 |
| Marketing and Integrated Communication | VU | Master's | 1.5 years | ₹5.8 lakh €5,460 |
| Digital Marketing | VU | Master's | 1.5 years | ₹7 lakh €6,550 |
Admission for Indian students
Class 12 in any stream; a portfolio is not required. MRU and ISM ask for a motivation letter; ISM holds an interview. For master's, a business or communication bachelor's.
Career
Agencies, e-commerce and tech companies in Vilnius hire marketing graduates; English-only roles focus on international markets. Building a portfolio of real campaigns during your studies makes the job search much easier.
Recognition in India
Indian employers in marketing rarely ask for equivalence; for further study in India, AIU equivalence may be needed.